Importance of Google My Business Listing | Google My Business Benefits
With every question that pops in our heads, there is a google search result ready to answer it. With more people resorting to Google for answers to their most burning questions, the search engine has managed to become an asset for businesses that want users to discover their products and services online.
Google My Business (GMB) is an easy-to-use and free tool that businesses can optimize to manage their online presence on Google. Unfortunately, many of the “brick-and-mortar” businesses aren’t aware of the Google My Business benefits and the role it has to play in today’s competitive digital industry.
If you are one of these traditional companies, you are surely missing out on a massive scope of potential customers online. As a business owner, your goal is to expand your business and form a stronger customer base, and GMB might just be able to help you with it.
What Are the Benefits of Google My Business ?
People go online several times a day to find information because it is convenient and easy. As the default and most preferred search engine for many people globally, Google has gone out of its way to help businesses stand out with the help of GMB.
It doesn’t come off as a surprise that more than five billion searches are made every day using Google. We live in an era where Google is not just a noun but also a verb because we use the phrase “just Google it!” so often.
With plenty of eyes on Google, it would only be a shame if you didn’t take advantage of this platform. GMB offers companies the opportunity to reach potential customers searching for their products or services online. Yet, many businesses fail to use it because they haven’t been educated about the importance of Google My Business listing.
But is there anything else that makes Google My Business so special? Keep reading to find out!
It is Cost-Effective!
One of the Google My Business benefit is that it is absolutely free. There are other prominent online directories, but you need to pay a fee to post a listing. However, in the case of GMB listings, all you need to do is sign up, fill out your company detail with contact numbers, pictures, website link, location, etc., and you are sorted.
It Makes You Visible Online!
With the help of GMB, you can let your business go global. As one of the largest search engines in the online world, our brand can get the attention it needs to stand out in the crowd of competitors.
By not having a listing, you’ll miss out on being visible regardless of implementing various SEO techniques to increase traffic for your website. GMB listings always get more priority in local searches and Maps queries, and you shouldn’t take that lightly.
It Ensures Online Consistency!
Your business is bound to undergo changes over the months and years. With a GMB page, you will be able to keep your customers educated and informed at all times. Whenever there is a change in phone numbers, websites, addresses, or even social media accounts, you can keep your existing and potential customers in the loop by updating the details in your listing.
It Provides Awesome First Impression
With a detailed GMB page, you get to create a creative and digitally savvy vibe for your brand, showing that your business is modern and relevant.
As your GMB post will allow you to post images, you can visually enchant your customers with attractive videos and photos of your products and “brick-and-mortar” stores. You can set expectations for your customers through visual content, which will go a long way in promoting your business online.
Upload at least 8-10 pictures and videos to warm up the idea of your business to customers who are looking for your products and services online.
It Helps You Collect Reviews
You can collect reviews on your GMB page, allowing people to know what others feel or think about your business. Apart from that, they also offer social proof that your products and services are of value, which helps potential customers decide whether to do business with you.
It Lets You Respond to Reviews
With the help of GMB, you will be able to respond to reviews, showing customers that you are serious about them and the experience you have to offer to them. When you apologize for the bad reviews, it shows that you care about them, which helps in building their trust in your brand. When it comes to positive reviews, you can simply acknowledge and thank them for creating a certain level of engagement after a purchase.
In general, reviews not only offer you an opportunity to get more business but also provide valuable data about the customers to you. You can learn the information to learn what people like and dislike and make improvements in your business.
It Helps Your Gain Customer Insight
The importance of Google My Business is not just limited to replying to reviews regarding extracting valuable customer insight. With this incredible tool, you can change your business for the better by retrieving customer data.
The GMB insight will focus on the ways customers find your listing on Maps and Search and what actions they take after locating it. Some of the data you will receive include –
- Number of views
- Method of finding the listing(s)
- Actions taken by customers
- Other interactions made by customers
Closing Thoughts
Creating a Google My Business listing is one of the significant steps you can take for the bright future of your business. However, learning about the importance of Google My Business won’t work unless you put work into it. Optimizing and updating your listing every week, month, and quarterly is a necessity for those who want to see progress. Only when you take time out consistently, you’ll be able to reap all the benefits of this incredible, free digital marketing tool effortlessly.
How Digital marketing can boost the Painting business?
When you take a look at the volume of people in the USA who are in need of painting contractors, you will see a large percentage indeed. Are you in the line of painting business and are wondering how to make your painting business grow? Waste no more time and opt for the wonders of digital marketing.
It is true that like every other local business, painting businesses also face severe competition from other service providers who provide the same painting services. This entirely means that you need to have in place a strategy that helps you stand out from the competition that you see.
There are tons of digital marketing agencies that offer affordable painting digital marketing services that help to give your establishment the digital push that it needs. One of the core functions of digital marketing is to emphasise local SEO for painting. Promoting your business just on the basis of a website is not enough in the day and age today.
One needs to have a strong digital presence on the other social media platforms as well. Since digital marketing is a very diverse field there is no one fixed remedy to look for prospective business. One can not assume that digital marketing is a one size fits all strategy. Depending on your business, target audience and demographics, the strategies will differ.
With the help of the right agency and the right team that understands your business and goals, you can attract the right crowds and revenue.
With tools like local SEO, SEM and email marketing, you can touch base with all the customers who are actively looking for your services. As a painting contractor, you have the right team, the right ideas and all you need is your phone to be ringing off the hook to covert customers into positive leads.
This is exactly what digital marketing helps in achieving. So wait no more and get in touch with the best digital marketing agency to give the perfect blend of painting digital marketing strategies that can help break the clutter of competition almost instantly.
How Digital marketing can boost the Flooring business?
When you are building your dream home, the first base that you need to get done with is that of flooring. Flooring is something that sets the right foundation for a beautiful house. People in the USA so often look for the best flooring companies that can help them build the house of their dreams, which is why if you are in the flooring business and are wondering how to grow a flooring business, then digital marketing is the tool that you need.
As a flooring company, you may have different goals set for your business, but the end need is that you get maximum leads from all those people who are looking for contractors in the flooring business. Digital marketing is a tool that can assist you to reach all those customers who are actively looking for flooring companies.
One apt way to do this is by investing in local SEO for flooring business that optimises the content of your website and social media channels on the search engines by highlighting the keywords that are doing well in the local areas. When your content on the website and other digital platforms are optimized as per the search engine matrix it not only helps improve website traffic but also helps convert that traffic into possible sale leads.
As a flooring business based in the province of the USA, your immediate requirement is a strategy that can help the locals know about your services in the most attractive way. Most digital marketing agencies that deal with flooring businesses concentrate on SEM for flooring. Search engine marketing is when agencies optimize all the content on digital platforms in a way that your content ranks high on the search engines. When people around your business look for reliable flooring companies, the first few names that they get are yours, which is what happens through SEM.
Despite all the people who are looking for flooring contractors, if your flooring business is still not getting good ROI, it essentially means that digitally your presence is not there. With the help of the right local SEO for flooring business, you can now get all the attention and get the business that you have been missing out on. All you need to do is contact the right digital flooring marketing agency that can assist you in getting the digital media popularity.
How Digital marketing can boost the Restaurant business?
The power of digital marketing can never be measured because it is a tool that has different results based on how well it is carried out. Social media marketing for restaurants is something that every successful eating joint has opted for in the USA to pull more crowd into their establishment.
It is definitely understandable that running a restaurant is not an easy task, and the past year has been even more challenging due to the pandemic. But, now as life resumes normalcy, if you are considering looking for digital marketing agencies for restaurants to help you catch up on lost business, it is definitely the right choice to opt for.
It is imperative that as a restaurant owner you consider all routes such as SEO for restaurant so that you can attract more of the target audience in your local areas. Digital marketing is a tool that has many facets and one major phase of getting digital visibility lies on your website. Having a concrete website with the right local SEO keywords in place helps you to boost your popularity in the local markets, which is key to attract the local crowds.
Focusing on the local SEO is key because it helps your establishment get organic traffic to your website and the more visibility you have digitally, the more boost you get with business. Writing attractive blogs that have the right keywords, helps bring more credibility to your website and this is a plan that most digital marketing agencies for restaurants action.
With applications like Instagram and Facebook becoming a platform to rake in more popularity, as a restaurant, you can also work on attractive social media posts that bring the element of interaction and creativity to your digital channel. These posts can help bring in organic likes or you can also have the option of paid marketing if your budget allows.
Search Engine Marketing (SEM) is a strategy that helps you get instant recognition if it is executed in an orderly manner. As a restaurant, business depends on how well the public remembers you. Hence, if you are a restaurant that has the perfect menu and ambience, all you need is the right recipe to get in the crowd that you are looking for. Hire the best digital marketing agencies for restaurants and enjoy all the attention that you get.
How Digital marketing can boost the roofing business?
Digital marketing in so many ways is that ultimate tool that can be accessed and utilized by all. Unlike the traditional means of advertising, local SEO for roofing is the pathway that businesses of all types and sizes can afford. The best aspect of contacting a roofing marketing agency is that based on your needs, target audience and demographics, you can get all the visibility that you need.
People in the USA are on the constant lookout for a roofing company that can help them mend their roofs with absolute ease and affordability. Having said that, it is also true that despite the fact that people search for roofing businesses, there are a lot of roofing companies that don’t get noticed.
The fact remains that whether you are a new roofing company that wants to generate more leads with the help of roofing digital marketing or are an established roofing company that wants to revamp the use of digital media, investing in the right digital marketing tools for your roofing business is the best move that you can make.
When you hire an established roofing marketing agency, it is expected that they deliver results on the basis of getting your business the right digital coverage that in turn gets you revenue and recognition. With the help of strategies like local SEO for roofing, your business can get a valuable traffic increase. Just by focusing on Search Engine Optimization, you can target your audience by using the relevant keywords and thus increase the ranking of your website on the search engines.
With the help of the right digital marketing agency, your roofing business will be highlighted in the local regions and this way all the possible business leads will be generated as well. The more specific the keywords used, the more business you can get by opting for roofing digital marketing. Content marketing is another strategy that can be used by roofing businesses so as to create and share valuable content that drives business leads.
In the day and era of digital marketing, it is true that only those businesses that have a digital presence and visibility are successful. With so much content available online, it is also true that you need to create and work on content that is memorable in the minds of the public.
As a roofing business owner, it is true that your physical address is of importance, but along with that, it is also critical to have a proper website address. Another digital marketing strategy is to create and work on your website that is functional on all smart devices. The moment your website is able to generate leads with the help of call to action properties, half the battle is won right there and then.
Switching to a roofing marketing agency that gives you instant recognition and popularity is definitely a crowd puller that can help your roofing business succeed. It’s time to go digital so as to be recognized in your locality.
How Digital marketing can boost plumbing business?
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin.
The one good thing about digital marketing is that it is a tool that doesn’t differentiate in terms of type and size. In the year that has just bypassed us, all companies big and small have understood the importance of having a digital presence. In fact, even people from the plumbing business are searching online for “local SEO for plumbers” or “internet marketing plumbers”. Such is the tool of internet marketing, that has taken every business and every sector by a storm.
If as a plumbing business owner you say the following statement “My work phone isn’t ringing”, well it is a nightmare. Because a day with no calls means a non-productive day in the plumbing line of business. It is a surprising fact that in the past years, there have been 3,310,000 searches every year for “plumber” in the United States according to Google’s keyword planner, which means as a plumbing sector your plumbing business should be getting good leads.
Irrespective of what people feel and perceive about digital marketing as a tool, it is inclusive for everybody, which means that there are several plumber digital marketing strategies that you can opt for in order to take your business to a greater height. The important thing that you need to understand about digital marketing is that there are different fixes for different niches, and if you are in the plumbing line of business, you need to zero in on an agency that provides you with a strategy that best suits your needs.
As a plumbing business owner, your primary need is to become visible in the local market that you are present in. You need a plumber digital marketing strategy that focuses on hyper-targeted local SEO for plumbers, PPC for plumbers, social media marketing tips, directory listings in all local search engines and email marketing. At a time when potential customers are searching for your line of business and service but are unable to find you, means that you don’t have the right plumber digital marketing strategy in place.
As the owner of a plumbing business in the markets of the US, take some time off and conduct a Google search “plumbing repairs+ your city+ affordable plumbing services”. If the search results are ranking your competitor’s page before you or worst your page is nowhere in the listing, it means you are invisible to the digital world.
What digital marketing does is remove that cloak of invisibility and directs your target audience to your service page. A digital marketing strategy that gives you the best tools that are a careful blend of local SRO and SEM packaged in a way that your business gets the much-needed visibility almost instantly.
With the help of the correct digital marketing strategy, you can get your website revamped in a way that it is fast, accurate and mobile-friendly. With the help of a revamped website in place, one can then focus on other internet marketing plumbers strategies such as Pay Per Click and local service ads on Google. Investing in the right local SEO and SEM strategies will help give your plumbing business that push through which you will see more convertible leads and better ROIs.
It’s time to zone out of the old and spacein with the new marketing strategies that can give your plumbing business the reach that it needs. By focusing on the right strategies at the right time, your plumbing business can become the first go-to place for all the locals in your area. Get the spotlight of visibility with the help of the best digital marketing strategy and never face a business phone with no calls.
